What has always been Motivational Content to generate home based business? Referrals from existing customers to their friends and families.
Creating raving fans who sing your praises to others is both the least expensive and most productive form of advertising. Most people tune out traditional method of advertising. Only one 1 in 6 television commercials actually generate a positive return on investment. No-one under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision in line with the input of family and friends.
Social media marketing provides the electronic platform for referral marketing to exist. Over 800 million users worldwide use Facebook. The common Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets venture out every week. YouTube has over 100 million views each day. The prospect of your message to be spread by raving fans is more frequent today through social media marketing than any other time in the history of business. Can your organization afford not to take part in this marketing revolution?
If you’re like me, you study from making mistakes. However, if you can study from the mistakes of others, then you will achieve success quicker. So why not learn from the mistakes of others? Here are some common mistakes new marketers make when trying to create and implement a social media marketing plan:
I’ll figure it out when i go- the biggest time waster is going into a social media marketing campaign without the plan. Take the time to get educated on social media sites. Not all sites are designed for businesses. Also, once you learn a site, learn all of the benefits of the website. Correcting mistakes is very frustrating and will lead to many business owners abandoning their plan and walking from the strategy. Instead, learn the fundamentals of establishing these site, understand the different options, and spend time engaging instead of fixing problems. There are good online educational programs on the market that can teach business owners on how best to create and implement a social media marketing plan.
Let’s add 100 sites in one day- it’s tempting to go out and develop a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at once. But the problem with this strategy is that should you grow too fast, you won’t be able to match all the benefits of each site. The best approach is to create one site, like Facebook, learn the details and properly implement. Create your Fan page, join groups, participate in events, and build relationships others. If you start up 12 at once, you won’t be as active and your lack of participation could defeat your current goal. It’s better to have one or two 2 completely utilized social networking sites than 100 poorly designed and ignored platforms.
Profiles don’t matter- users of social media won’t engage with people who don’t possess complete profiles. Given the popularity of Twitter, Facebook, and Google+, many people will see you before they find your site. If they find your site and you have a pic of your logo, no pic, or very little personal information, then they will most likely ignore you. Your profile can be your first impression, so be creative, be thorough, but most of all, be personable.
Here’s the pitch- here’s the largest stumbling block for most beginning marketers. After they have an audience, they feel compelled to broadcast their message to the masses. This kind of media is really a huge mistake and you’ll be ignored if you try out this on social media. Traditional a proven way marketing practices are a dying breed and attempting to imitate these ineffective methods on a new medium will yield the same failed results. Rather than selling your product, educate the masses and establish yourself as an expert in the field where you are practicing. For example, if you are an agent, instead of promoting yourself and your site, educate homeowners on what they can do to sell a house themselves. The truth is, only a small percentage of individuals will act on do-it-yourself content. By providing valuable information, you’ll become an expert on the subject. Then, when the reader is preparing to sell her or his house, they will probably ask for your services.
Same method of communication- not everyone receives information through the same medium. Some people prefer to read, others like video, plus some people will be drawn to pictures on your site. The key is to mix up the way you post. If you to put it simply out a blog every day, your followers will become blind to your communication method. Change it up a little. If you have a blog one day, then put up a simple video another. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you will achieve.
Peaks and valleys- be consistent in your social media activity. This doesn’t imply that you have to make posts multiple times every day. But if your goal would be to make 30 Facebook posts monthly, you’ll find it’s better to have 1 post each day than 3 days with 10 posts.
Take action all yourself- did you ever have multiple email accounts? I used to truly have a hotmail, yahoo, and gmail account that I would use to talk to people. Having to log into multiple accounts every day to check on the emails became annoying, frustrating, and ineffective. The fact is, it became to frustrating to get this done and I seldom used my email. However, once I learned to load all of my email accounts into Outlook, I could efficiently check and utilize the benefits of email. The same applies to social media. If you have to log into and log off of 5 different social media marketing sites each day, it’ll become tiresome and your level of engagements on these sites will dwindle. Therefore, utilizing tools that will enable you to log into all of your social media makes up about interactions may be the easiest way to make sure that you consistently implement your social media plan. Again, there are several good all-in-one social media dashboards that will allow you to streamline your accounts and social media efforts.
In summary, if you are a small business owner looking to create a social media plan for your business, you then absolutely should learn how to utilize the technology and find tools to work with you in the daily utilization. Unless you know how to build a house and you don’t have a hammer, that house isn’t likely to get built. By taking the steps listed above on this page, it will be possible to quickly and effectively create & implement your personal profitable social media marketing plan.
How to prevent These 7 Common Social Media Marketing Mistakes
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